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in this context, normie means roughly “someone who earnestly and uncritically believes popular cultural narratives”. at root it’s an epistemic vice of laziness and lack of wisdom in discernment.
there may be explanations for their condition, but the herd have a character defect preventing them from the status of peer in personhood.
at times they might be narrowly pragmatically useful (ex. 19thC “iron law of wages” socialists), but mostly they’re just a hindrance and an obstacle, especially in the long run.

under no circumstance can our motivation be “love”. our only interest is the self-interest in the abolition of class rule, a stifling force for the creation of higher specimens and new values.