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sources of normatively are abundant, diffuse, extraordinarily varied in scope and density and thickness, and generally not all that exciting (while simultaneously being the rather significant!). evaluative normativity can be very minimal, and conflating it with morality is a recipe for confusion.
to expound further on the significance aspect, it’s not that they’re terribly complex - rather the opposite - but that these mundane sources of normativity are all we have access to, and that no matter how simple the origin, they motivate us to do extraordinary things, and are where we find meaning