nobody is “on their own”. their intuitions, values, beliefs, etc. are informed from the context they find themselves in. no one is free from labels, but many try to refuse that existing labels have influence on their thinking.
not going window shopping for an ideology and dogmatically sticking to it is obviously a good thing. but pretending like one can be free from labels, is just a recipe to unknowingly adopt positions while being unfamiliar with where they are situated historically and ideologically.