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willow
zizek, sublime object of ideology, pg 23 If our concept of ideology remains the classic one in which the illusion is located in knowledge, then today’s society must appear post-ideological: the prevailing ideology is that of cynicism; people no longer believe in ideological truth; they do not take ideological propositions seriously. The fundamental level of ideology, however, is not that of an illusion masking the real state of things but that of an (unconscious) fantasy structuring our social reality itself. And at this level, we are of course far from being a post-ideological society. Cynical distance is just one way – one of many ways – to blind ourselves to the structuring power of ideological fantasy: even if we do not take things seriously, even if we keep an ironical distance, we are still doing them. It is from this standpoint that we can account for the formula of cynical reason proposed by Sloterdijk: ‘they know very well what they are doing, but still, they are doing it’. If the illusion were on the side of knowledge, then the cynical position would really be a postideological position, simply a position without illusions: ‘they know what they are doing, and they are doing it’. But if the place of the illusion is in the reality of doing itself, then this formula can be read in quite another way: ‘they know that, in their activity, they are following an illusion, but still, they are doing it’. For example, they know that their idea of Freedom is masking a particular form of exploitation, but they still continue to follow this idea of Freedom.
willow
more accurately, i’ve significantly atrophied since then.