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if anything it's a release on a supervenience relation i.e. a denial of the hypostasization of identity into a supervenience relation with reality. the naive materialist inversion gets its appeal from the disruptive impact but nonetheless maintains the connection in too strict and uncontextual a way
i think the core wish is actually still understandable though, it would be a radically different culture and scheme of categorization, which would basically undermine the distinct significance and mystification of identity as such
it is, of course, for that precise reason that the strategy is not viable. but the reductivist simplicity is compelling in the same way that nietzsche's fantasies of unreflective aboriginal masters is